Privacy Policy

1. Introduction

Welcome to Apex Tech L.L.C.-Fz ("Apex Tech," "we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal data in accordance with the laws of the United Arab Emirates.

This Privacy Policy explains how we collect, use, store, protect, and share your personal data when you:

• Visit our website at www.apex-tech.co ("Website")
• Contact us through inquiry forms or communications
• Use our educational Services (subject to separate Service Agreements)
• Interact with our AI-powered educational platform, Atom

2. Company Information & Data Controller

3. Personal Data We Collect

3.1 Information You Provide

Website Inquiry Forms:

• Full name
• Email address
• Phone number
• Message content

Educational Platform Usage (Atom and Services):

• Student name and educational level
• Learning history and progress
• Assessment results and performance data
• Audio recordings (if using voice features)
• Images uploaded for learning purposes

3.2 Information Collected Automatically

• IP address and device information
• Browser type and version
• Pages visited and time spent
• Cookies and tracking technologies

3.3 Children's Personal Data

If you are under 18 years of age, you may only use our Services with the involvement and consent of a parent, guardian, or school administrator. We implement additional protections for children's personal data.

4. How We Use Your Personal Data

4.1 Legal Bases for Processing

We process your personal data based on the following legal grounds:

• Consent: You have given explicit consent
• Contract Performance: Processing is necessary to fulfill our obligations
• Legal Obligation: Required to comply with UAE law
• Legitimate Interest: Necessary for our legitimate business interests

4.2 Purposes of Processing

• Provide and maintain Website functionality
• Respond to inquiries and contact requests
• Deliver educational Services and personalize learning
• Process assessments and provide feedback
• Train and improve AI models and algorithms
• Send service-related notifications
• Comply with legal obligations
• Conduct analytics and improve services

4.3 Automated Decision-Making

Our AI-powered Services involve automated processing to personalize learning paths, assess performance, and recommend content. You have the right to request human intervention in automated decisions that significantly affect you.

5. How We Share Your Personal Data

5.1 We Do NOT Sell Your Data

Apex Tech does not and will not sell, rent, or trade your personal data to third parties for marketing purposes.

5.2 Sharing with Third Parties

We may share your personal data in limited circumstances:

• Service Providers: Cloud hosting, payment processors, analytics (under strict data protection agreements)
• Educational Institutions: Schools, teachers, and parents you're affiliated with
• Legal Obligations: UAE authorities when required by law
• With Your Consent: For purposes not listed when you give explicit consent

5.3 Cross-Border Data Transfers

When we transfer personal data internationally, we ensure the destination country provides adequate protection or implement appropriate safeguards (e.g., Standard Contractual Clauses).

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal data:

• Encryption in transit (TLS/SSL) and at rest
• Secure authentication and access controls
• Firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• Employee data protection training

While we implement robust security measures, no system is completely secure. We commit to promptly addressing any security incidents.

7. Data Retention

We retain your personal data only for as long as necessary:

• Website Inquiry Data: 2 years
• Account Data: Duration of account + 5 years
• Educational Records: 7 years after completion
• Payment Records: 7 years (UAE tax requirements)
• Analytics and Logs: 18 months maximum

8. Your Rights Under UAE PDPL

You have the following rights regarding your personal data:

• Right to Access: Request confirmation and copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion when no longer necessary
• Right to Restriction: Request temporary suspension of processing
• Right to Data Portability: Receive your data in structured format
• Right to Object: Object to processing and direct marketing
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Lodge a Complaint: File complaint with UAE Data Office

How to Exercise Your Rights

To exercise any of these rights:

We will respond within 30 days. No fee is charged for exercising your rights.

9. Cookies and Tracking Technologies

We use cookies to improve your Website experience. Types of cookies we use:

• Essential Cookies: Required for Website functionality
• Analytics Cookies: Collect anonymous usage statistics (with consent)
• Functionality Cookies: Remember preferences and settings

You can control cookies through your browser settings. Blocking essential cookies may affect Website functionality.

10. Children's Privacy

For users under 18, parental or guardian consent is required. Parents and guardians have the right to:

• Review their child's personal data
• Request correction or deletion
• Refuse further collection or use
• Receive notifications about data practices

We implement additional protections for children's data and do not sell or share children's data for marketing.

11. Data Breach Notification

In the event of a confirmed data breach:

• We will immediately notify the UAE Data Office
• We will notify affected individuals if breach poses high risk
• We will take immediate steps to contain the breach
• We will cooperate fully with authorities

If you suspect unauthorized access, contact us immediately at hello@apex-tech.co.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements.

When we make material changes, we will notify you by email and post a notice on our Website. Continued use after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Information

For questions or concerns regarding this Privacy Policy:

Filing a Complaint with UAE Data Office: You have the right to lodge a complaint with the UAE Data Office if you believe we have violated your data protection rights.